Advanced Amazon Ppc Strategies
December 12, 2022 ⚊ 1 Min read ⚊ Views 80 ⚊ BUSINESS
Your Amazon PPC approach will fail if you focus on competitive, general keywords as a beginning. It makes no sense for a small start-up seller to attempt to compete with the bigger, more well-known brands to raise their organic ranking.
Your chances of making sales are low even if your listings receive ad impressions because your rivals have a much stronger market position and reputation for those generic keywords.
Use long-tail keywords as the foundation of your Amazon PPC campaigns to maximize your chances of success. You may be certain that the competition isn’t as fierce and your conversion rate will be higher even though it might not receive as much search traffic as the top-level listings.
Tags: amazonpayperclick, amazonppcstrategies
