Martech Interview With Ben Riley, General Manager, Seenthis
April 7, 2023 ⚊ 1 Min read ⚊ Views 67 ⚊ BLOG
Time is of the essence, and the media industry needs to make an immediate change to massively reduce the emissions it’s responsible for.
1.Ben, please give us a brief overview of your professional journey so far.
After leaving the US Air Force, I took a relatively unique turn and majored in film in college. With a goal of getting into moviemaking, I took on a few internships on TV shows and moved to New York to continue my career. In my job search, my wife set me up with her boss, whose husband was on TV. Needless to say that instead of working for her husband, I ended up working for her, and that’s how I began my digital advertising career at Advertising.com (AOL.) I then moved on to [x+1], one of the first DSPs, and remained in the programmatic space with time spent in business development and partnerships roles at ValueClick, eXelate, Rubicon Project, and OpenX.
