Digital marketing services in India
January 24, 2024 ⚊ 1 Min read ⚊ Views 39 ⚊ TECHNOLOGY
Digital marketing services encompass a wide range of online strategies and tactics designed to promote a business, brand, product, or service in the digital space. Here are some key components of digital marketing services:
1. Search Engine Optimization (SEO):
* Optimizing a website to rank higher in search engine results.
* On-page optimization, keyword research, content creation, and link building are common SEO activities.
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC):
* Paid advertising on search engines, where advertisers pay a fee each time their ad is clicked.
* Google Ads and Bing Ads are popular platforms for PPC campaigns.
3. Social Media Marketing (SMM):
* Utilizing social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to promote products or services.
* Creating and sharing content, engaging with the audience, and running paid social media ads.
