Analyzing, assessing and reporting on performance
September 23, 2024 ⚊ 1 Min read ⚊ Views 11 ⚊ BUSINESSReading (or, if you prefer, watching or listening to) the latest SEO news, research, best practices and other developments should become one of your regular habits, whether it’s daily, weekly or monthly. You should also invest in attending at least one or two events per year.
The expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up. That, in combination with new breakthroughs in technology (look no further than the explosive rise of ChatGPT in late 2022 and the sudden addition of generative AI to search results in 2023).
Tags: Analyzing, assessing and reporting on performance