How is SEO different from SEM and PPC?
September 23, 2024 ⚊ 1 Min read ⚊ Views 15 ⚊ FINANCE
So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.
Another key point: it’s important never to think of it as “SEO vs. PPC” (i.e., which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it).
Tags: How is SEO different from SEM and PPC
