How is SEO different from SEM and PPC?
September 23, 2024 ⚊ 1 Min read ⚊ Views 13 ⚊ FINANCE
SEM stands for search engine marketing – or, as it is more commonly known, search marketing.
Search marketing is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC activities meant to drive traffic via organic search and paid search.
Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
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