SEO vs. PPC

September 24, 2024 ⚊ 1 Min read ⚊ Views 14 ⚊ BLOG

PPC: stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.

Advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results.

When a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results.

So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin:

With PPC, the advertiser pays when a search user clicks their paid listing.

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Tags: SEO vs. PPC

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∎ − SEM stands for search engine marketing – or, as it is more commonly known, search marketing. Search marketing is a type of digital marketing. It....

∎ − Some people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC....

∎ − PPC: stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. Advertisers bid on....

∎ − SEM stands for search engine marketing – or, as it is more commonly known, search marketing. Search marketing is a type of digital marketing. It....

∎ − So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the....