How is SEO different from SEM and PPC?

September 26, 2024 ⚊ 1 Min read ⚊ Views 16 ⚊ FINANCE

Some people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC are complementary digital marketing channels. Ideally, you should always choose both (as long as your budget allows it).

As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.

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Tags: How is SEO different from SEM and PPC

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∎ − Search marketing is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC activities meant to drive traffic....

∎ − SEM stands for search engine marketing – or, as it is more commonly known, search marketing. Search marketing is a type of digital marketing. It....

∎ − SEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search....