Niche Tourism, 2022 Update – Thematic Research
March 1, 2023 ⚊ 1 Min read ⚊ Views 69 ⚊ TRAVELNiche tourism is now recognized across the entire industry, with many companies looking to differentiate their brand from others. Niche tourism has many similarities with the experience economy because niche tourists are constantly searching for engaging and unique experiences that match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area and, subsequently, niche tourism is no longer confined to small independent companies. Many large conglomerates such as Expedia, TUI, and Booking Holdings have globalized the niche tourism industry through mergers and acquisitions and brand extensions, globalizing the sector.
Tags: Niche Tourism