SEO vs. PPC

PPC: stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.

Advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results.

When a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results.

So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin:

With PPC, the advertiser pays when a search user clicks their paid listing.
With SEO the search result listing has not been directly paid for, though SEO is sold as a service

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