What Is Amazon Brand Registry 2.0? How Does It Work?
February 8, 2023 ⚊ 1 Min read ⚊ Views 101 ⚊ BUSINESS
While the initial scheme also had the same idea behind it, the platform struggled a lot with increasing counterfeit products. That’s exactly when Amazon announced its new initiative in March 2017 that will help eliminate all the fake products that are being sold on their website. With continuous efforts, it launched something we call, Amazon Brand Registry 2.0.
As per the current Amazon policy, any brand (small or big) with a trademark qualifies to enroll for its Registry Program.
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