What is Digital Marketing?

August 27, 2024 1 Min read Views 14 BLOG

Digital marketing encompasses a wide range of online marketing strategies and tactics aimed at reaching and engaging with potential customers. This includes everything from social media marketing and email campaigns to search engine optimization (SEO) and pay-per-click advertising. The goal of digital marketing is to drive traffic to a company’s website, increase brand awareness, and ultimately, boost sales.

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